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Millennial, Multicultural and Mobile: Reaching Hispanic Audiences

May 2, 2017 by Melinda Gipson Leave a Comment

Millennial, Multicultural and Mobile: Reaching Hispanic Audiences

One in six Americans is Hispanic — a fact that not even some pollsters capture because a majority of this ethnic group self-identifies as “white.” Because they’re so often under-counted and their heritage so often unappreciated, many marketers miss the opportunity to connect with this audience by making their messages resonate with Latino culture. How to break through this […]

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