Is there a buzzword so deliciously buzztastic as “millennial”? Ad Age used the term in 17 articles in June alone and AdWeek a staggering 47 times! You’d be hard pressed to find an ad agency pitch that didn’t have millennial engagement as a cornerstone to the campaign. Even AARP is sponsoring millennial-focused panels. Everyone wants […]
When John Oliver and his team of talented writers on HBO’s Last Week Tonight decide to spotlight an issue, you are guaranteed to experience an almost paradoxical mix of joy and outrage.