It’s That Time of Year Again Every October the area’s marketers, advertisers, copywriters, designers, social media managers, journalists, and media planners look forward to more than cooler temperatures—we look forward to coming together with top strategists and creators at Advertising Week DC (ADWKDC). More Than Networking Now in its 13th year, ADWKDC is an incredible […]
ADWKDC: How Nando’s PERi-PERi Turns Brand Values Into Brand Actions
The theme for Advertising Week DC (#ADWKDC) was INOV8. We learned that when innovation goes hand-in-hand with authenticity, it resonates with the audience. The Brand Values Into Brand Actions session offered a perfect example: Nando’s PERi-PERi, whose cheeky approach to advertising deeply inspired us, sparked laughter, and led to its viral Everyone Is Welcome campaign. […]
The Real Pokémon Go Business Lessons
Pokémon Go is the hottest thing to hit the Internet since SnapChat. Of course, now there are all sorts of marketing posts popping up espousing marketing lessons from Pokémon Go. This wave of expert posts was foreseen, but much like the Oreo real-time marketing chatter that ensued after the 2013 Super Bowl power outage, the post-mortem […]