Fors Marsh Group partnered with the Newseum and the Newseum Institute’s First Amendment Center to conduct the Institute’s annual State of the First Amendment (SOFA) survey. This year’s SOFA survey measures Americans’ knowledge of their core freedoms and samples their opinions about today’s First Amendment issues. “We are excited to partner with the Newseum Institute’s […]
Viewing the Future: VR Storytelling
The Newseum has added virtual reality (VR) to its exhibits. Attendees can try out VR and see the top ten VR stories of the month. AAF-DC held a meet up at the Newseum on Wednesday morning to see the media of the future in person. Over the past two years a flurry of media activity […]
Five Reasons to Attend ADWKDC 2016
ADWKDC 2016 is right around the corner (October 15-21). Haven’t registered yet? Perhaps you need more motivation! Here are five quick reasons to take attend for our annual celebration of advertising in the Greater Washington region. 1) The People! It’s no secret that Washington, DC is home to some of the most talented communications professionals […]
The Real Pokémon Go Business Lessons
Pokémon Go is the hottest thing to hit the Internet since SnapChat. Of course, now there are all sorts of marketing posts popping up espousing marketing lessons from Pokémon Go. This wave of expert posts was foreseen, but much like the Oreo real-time marketing chatter that ensued after the 2013 Super Bowl power outage, the post-mortem […]
LinkedIn Is What It Is: Personal, Employer, Business
I opened the new LinkedIn Android app the other day and saw an unexpected message, “The One-Stop Shop to Manage Your Personal Brand.” Because of my own hang-ups about the term “personal brand” I was taken aback. But like it or not, LinkedIn has become the place to manage your professional reputation. It has also […]