Ad 2 DC won two first prizes among its awards in seven categories at this year’s ADMERICA, the national conference for the American Advertising Federation.
If our team learned one thing this past year, it’s that hard work doesn’t come easy. Committee chairs and members worked tirelessly to get us where we are now, and ADMERICA is proof that it paid off.
In between soaking up the sun and taking long walks on Hollywood Beach, we mingled with Ad 2 members from across the country. Daily Idea Exchanges gave us the opportunity to swap stories, insights, and wisdom amongst Ad 2 chapters. By the end of the conference, we walked away with new friends and new ideas on how to make Ad 2 DC even better.
Club & President of the Year
Presenting the best for first: Larissa Kunes Martin, President of Ad 2 DC from 2018-2019, was named President of the Year. Larissa guided our team to victory by not only being a natural leader, but a listener as well. She was able to turn each committee’s needs and wants into goals and results. And did we mention she did it all as a new mother?
Our success as an organization was nationally recognized and rewarded: for the fourth year in a row, Ad 2 DC was named National Club of Excellence. This is an accomplishment made possible by all of the wonderful leaders our club has had, and we can’t wait to use this achievement as a launching pad for the next club year.
Thinking Outside the Box
Superstars Meghan Sauer and Lauren Schild (also known as the former Public Service Committee Co-Chairs) brought their pro bono campaign to life at the Ad 2 Public Service Competition. Washington Parks & People, a local nonprofit that has helped DC’s green spaces grow and prosper for the last 25 years, was chosen as the 2018 client.
Equipped with a powerful team of 18, the Public Service Committee built a marketing campaign with the concept of not just thinking outside, but being outside. Together, Washington Parks & People and committee team members created a marketing strategy that prospered and flourished.
Local news coverage, a strong social media presence, and traditional advertising that spoke to Washington Parks & People’s audience helped this year’s Public Service Committee reach its goals (and then some):
- 1 million online impressions
- Estimated campaign cost of +$100k
- +300% increase in average monthly volunteer sign ups
- Coverage on Free in DC, Capitol Communicator, 730DC, Hoodline DC, The DC Line, WUSA9, and ABC 7
All for Four and Four for All
Four of Ad 2 DC’s committees placed in this year’s AAF Club Achievement Competition – that’s four committees that each won national awards. The roots of our success can be traced back to the new avenues our team explored: Agency After Hours connected our organization with the world’s leading ad professionals. Instagram Takeovers broke the fourth wall between Ad 2 DC and our online audience. And Hella Insecure sparked important conversations about diversity in the ad industry.
In addition to winning 1st place in the AAF Club Achievement Competition, our Diversity Committee also landed 1st in the Mosaic Awards for District V. This is a national competition that highlights diversity breakthroughs in the advertising industry. Previous Diversity Committee Co-Chair Iyana Moore pioneered several new initiatives for Ad 2 DC that solidified our organization as one that celebrates diversity. Using our curated hashtag, #adding2diversity, Iyana used our social media presence as a platform to educate our audience about the importance of multicultural efforts in advertising. Our push for diversity was recognized by Nielsen, Ketchum PR, and of course, the Mosaic Awards.
So, What’s Next?
ADMERICA 2019 was just the beginning of our latest journey. Equipped with new and familiar committee chairs, we’re ready to tackle the 2019-2020 club year head-on. And we’re looking for people to join us.
All of our committees are actively recruiting members, and we’re even looking for chairs to lead our team to victory again at ADMERICA 2020. Learn about our committees here, and let us know if you’re interested in being a chair here. Join us!