Have you stopped to wonder how social media and advertising have come to influence modern-day relationships? Members and guests of Ad 2 DC dissected this age-old question at the Hella Insecure Panel. The event included panelists representing people of color and the LBGT+ community leading an insightful conversation over happy hour bar fare.
The panel, moderated by President of X+PR Xina Eiland, consisted of: public relations and communications pro Mercy Chikowore; Founder & Chief Strategist of KC & Co. Communications Krysten Copeland; creator of Sunflxw Artistry Shaiday Dancy; and pianist and songwriter Aaron Abernathy. Their mission was to set things straight about professional and personal relationships in the era of social media.
The panel dug deeper into the effects that mainstream commercials and print ads have on modern-day relationships, much like what we see on the HBO series Insecure. Panelists also discussed the way relationships have changed for better or for worse since the introduction of social media and other technology. After introductions from each panelist, the discussion kicked off with the first question: “How would you describe the relationship between dating, love, pop culture, and media?”
Black Culture and the Creation of Black Twitter
The consensus was that pop culture is Black culture and it has changed the way brands structure their advertising. Panelists agreed that the African-American community has an influence that stretches beyond our own diaspora through fashion, music, and social media. A number of brands look to Black culture for ‘inspirational direction,’ “but there is a thin line between appreciation and appropriation,” as Eiland reminded the crowd. Copeland remarked that “Black culture has been setting trends” but with the introduction of “Black Twitter,” the conversation begins to expand.
“Black Twitter” can be defined as a “collective of active, primarily African-American Twitter users who have created a virtual community that participates in continuous real-time conversations.” Much of the content on Black Twitter surfaces during a crisis that impacts the black community, and on a lighter note, when discussing media content such as TV shows, movies, and award ceremonies from the black perspective. The development of this virtual community has changed the way we manage relationship expectations including the $200 Date Debate, the phenomenon of relationship goals, Tinder meetups, cuffing season, and Netflix and Chill. For many millennials, Black Twitter has given us a new representation of relationships.
Media and Relationship Diversity
The discussion also included recent ads by some of the world’s largest brands. Panelists pointed to Tiffany & Co’s Believe in Love and Gillette’s #MeToo-inspired ads as examples that are either getting relationship diversity right or completely missing the mark. The panelists attributed this new trend of diversity and representation to brands trying to tag onto trending topics and current events. Brands are seeking a creative way to get into the social media conversation, which doesn’t always result in authenticity. Abernathy and Dancy both agreed that your social media platforms are a resume of sorts: They are your public portfolio, regardless of whether you’re a major brand or a small, personal brand.
The panel discussion concluded with a Q&A session. Audience members were excited to ask the panelists how they balance their professional lives with relationships. DJ and WPFW DC radio personality Bobby Rox asked about push and pull media becoming more blurred with the continued development of technology. The group agreed that push media was becoming more prevalent with social media making messages more pervasive than ever.
This diversity event was a great opportunity for young professionals to network and connect with people outside of their normal 9-to-5 circles. The biggest takeaway from the event was that social media is a tool for all types of relationships and we all have the ability to utilize our full power as consumers and professionals to create better, more meaningful content. As Chikowore said: “Being authentic on social media is all about deciding what your purpose is. So, whether you are looking for the Michelle to your Barack or a new job, be mindful and genuine!”
What questions would you have asked? Let me know in the comments and I’ll find the right person to answer you!
Iyana Moore is a Senior Media Relations Specialist at M-NCPPC’s Department of Parks and Recreation in Prince George’s County and principal consultant of The Digital Media Studio, a digital media consulting firm specializing in social media management, content creation, and brand positioning. She is the Diversity & Inclusion Chair for Ad 2 DC. Follow her on Twitter.