Ever since “post-truth” became 2016’s word of the year, we’ve seen how facts are less influential in shaping public opinion than appeals to emotion and personal belief. (“Fake news” could be the phrase of this year.)
How do we preserve trust with our audiences and build relationships that embody a “brand authentic” approach? We’ll offer answers at ADWKDC 2018, whose theme is “Becoming the Brand Authentic”.
Look at our unmissable keynote: “What Is Your Brand Promise Worth?” by Stanley Hainsworth, Founder and Chief Creative Officer of Tether. As a former creative lead at Nike, Lego, and Starbucks, he’s filled with knowledge that we need to tap.
Then check out two panels featuring the experts in our field:
“Brand Authenticity: The Agile Brand” moderated by Judann Pollack, Deputy Editor of Ad Age
Greg Kihlstrom, SVP of Digital, Yes&
Denise Young, Vice President of External Communications, Mars Incorporated
David Young, Global Brand Strategy Manager, National Geographic
Grant McLaughlin, Vice President, Corporate Affairs, Booz Allen
“Brand Trust Research”
Stephen Kehoe, Global Practice Head, Corporate and Public Affairs; Global Chair, Reputation, Edelman
Michael Zaneis, Founder, Brand Safety Institute
Jeff Cartwright, Vice President of Content, Morning Consult
We have even more stimulation: You’ll learn about shattering conventional wisdom, disruption inside the box, VR, politics, and virality. It will be a wild ride!
See you there!
Zohar Rom edits this blog and is a writer and project manager. He drives brand success for clients and adores new challenges. Zohar is also a filmmaker; he earned the first-ever Best in Show at the Cable Advertising Awards and is directing Entitlement, a short film set in a future where sexual choices have new limits.