Alexandria, Virginia is home to a bold new marketing agency, Yes&, formed by bringing together three of the DC area’s best strategic, creative, and digital agencies: PCI, Carousel 30, and LeapFrog Solutions.
This is “a truly exciting step,” said Yes& President and CEO Robert W. Sprague. “Now, to PCI’s strengths in branding, marketing, video, and events we are able to add LeapFrog Solutions’ expertise in strategy and federal government outreach, and Carousel30’s leadership in digital marketing and websites. With non-equity partners bringing strengths including experiential marketing, SEO, and short-form video, Yes& will be able to fulfill needs across the paid | earned | shared | owned spectrum from one source.”
He explained that “Yes &” comes from a tenet of improvisational theater: You take whatever comes at you, and—with agility, creativity, camaraderie, and tenacity—you add to it.
The integrated agency will be branded Yes& for the commercial and association markets and retain the better-known LeapFrog Solutions brand for government. Its 60-person team includes Lisa Martin of LeapFrog Solutions as Senior Vice President, Business Development, and Greg Kihlström of Carousel30 as Senior Vice President, Digital.